I do love Awareness Awareness Month.
For eleven months of the year the unaware trundle along, stepping on dog shite, tripping over cracked pavements or spilling coffee on themselves while trying to sidestep the homeless.
Not in November, though, no.
Awareness Awareness Month will, hopefully, see a rise in carefulness and result in the eradication of absent minded wandering in our lifetime.
"The goal of Awareness Awareness Month is to make people more aware of their awareness and to curb on-bus-snot-hocking, queue jumping and loud chewing in the cinema," said AAM spokesperson Donald True.
"And that's only for starters. We feel that people getting lost in their own thoughts can bring on all sorts of awkward social situations, such as that thing where you try to move out of someone's way and, in so doing, you end up stepping right-then-left-then-right at the same time as them.
"Running into someone more than once in the supermarket aisles is another symptom of AAD (Awareness Awareness Deficiency) and, if AAM is successful, the phrase 'we really must stop meeting like this!' will never have to be spoken again."
So, how do people spread awareness of Awareness Awareness Month? I asked Mr. True.
"Shave your face," came his response. "Shave it all off. The very fact that you don't have a moustache will make you stand out from the crowd and instantly make people aware of how aware of your awareness you truly are."